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B Cloud Kitchen

Direct-ordering menu. A concept build for a fictional business, set and built by us.

Sector
Food & beverage
Discipline
Direct-ordering menu
Type
Concept build
Stack
HTML, CSS, JavaScript
Homepage of the B Cloud Kitchen concept site, a light cream layout with a serif headline and menu category cards.

The demo’s first screen at 1440 pixels wide

01The brief

A pure-vegetarian cloud kitchen whose whole customer relationship sits inside delivery apps, with no direct channel and no brand of its own.

02The approach

A menu-first page with two clear routes, a quick order for today and a party order for an occasion, so a regular customer can order directly.

03Decisions

Three decisions.

  1. 01The menu is grouped the way people order: main course, rotis, snacks, beverages, party trays.
  2. 02The kitchen's food promises sit in a strip at the very top, because they are the reason to choose it.
  3. 03Quick order and party order are separate paths, since they are different decisions.

04About this project

B Cloud Kitchen is a fictional business. This is a concept build, made to a brief we set ourselves, and it is not client work.

Every name, rating, price and figure shown inside the demo is placeholder content. There are no results to report, because the business does not exist. The page is static HTML, CSS and JavaScript.

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